Everything has two sides:social networking security or lack of when promoting your brand: what is your choice.

              Nowadays, millions and billions people use social media, such as Facebook, Twitter, Google Plus, etc. At the same time, social media platforms are being increasing used by enterprises. Business owners use various social media platforms to introduce, communicate and update their information to their employees and customers, but everything has two sides. One side is that social media platforms can help business owners to build their reputation. On the other side, everyone knows that social media has big issue: security. For business sake, security or brand promotion, that is the question.

         Security is a serious issue for enterprise. Big companies spend millions of dollars on information security. They make detailed policy to protect their security. On the other side, most of social media platforms are open resources for public. Everyone can get information, data through social media platforms. If business owners plan to use social media platforms to promote their product, they must deliver their product information on the website.  Not only their customers but also their competitor can gather material through online. Information leaking could damage the foundation of business. As we see, social media platform is the obvious resource to jeopardize security. If business owners do not use social media platform to promote their product when they do not have enough reputation, what will happen.

           Social media platform is the effective way to help business owners to promote their
brand. When people, especially young people, plan to buy products, most of them like to search online to see the products’ brand rating. If people cannot find the brand online, I think that 99 percentage people will give up that brand and change to another famous brand. There are lots of social media tools can help business owners to set up platforms to communicate with their customers. For instance, when I face a problem that which brand car I should buy, Mercedes or BMW, I search online to solve the problem. The UBERVU list a detailed comparison about these two cars. I can easily find what I want according to my demand. If BMW is nobody, and I cannot find any information online, definitely it is not in my shopping list. Social media platform is important for business owners who has unknown products.          
                Which is important, security or reputation: that is question. From my opinion, both of them are indispensable. Business owner should find a social media which supply high security services. Finding the balance between security and social media platforms is the best choice for business owner.